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Pascal Beucler

Pascal Beucler 2SVP & Chief Strategy Officer, MSLGROUP

Pascal joined MSLGROUP as SVP, Chief Strategy Officer in September 2009, helping to develop and implement the newly formed company’s global strategy, particularly in the fields of research & development, business strategy (practices, strategic tools, etc.), strategic planning, trends & market surveys, audience intelligence, evaluation of the skills an expertise of potential acquisitions and branding strategy.

Pascal joined Intelligences, a strategic consultancy of Publicis, in 1987. In 1994 he was promoted Partner at Publicis Consultants, and in 2001, he became GM at Carré Noir, Publicis design & branding agency.

In 2005, he was appointed Vice-President of Publicis Consultants | Worldwide, in charge of Brand Strategy & International Network.

Pascal graduated at the Sorbonne University in Paris (Bachelor of Arts in History and in Language Sciences, master’s degree in Linguistics and post graduate degree in Semio-Linguistics). He’s an Associate Professor at CELSA (Paris IV Sorbonne) and a visiting professor at HEC (French business college). He has conducted research and published articles on branding, corporate communications, image strategy and digital.

Among the clients Pascal is advising for their identity, image & communications strategy: French MoD, Hachette, Renault, L’Oréal, Carrefour, Thomson, Vivendi, SFR, Nestlé, P&G, Club Med, BNP Paribas, Dassault Systèmes, Suez, Editis, Vinci, Areva…