Independent Marketing Consultant
Creative strategist with a suite of cross-disciplinary skills gained in the 13-year experience in integrated marketing communication: Brand identity | Brand strategy and architecture | Brand Marketing | Storyteller | Copywriting | PR | Content Marketing - Mark. Automation | Outbound & Inbound Marketing | SEO | Content creation | Consumer PR | Community PR | Social Media | Cause Branding | Corporate & Internal Communication | CSR | Crisis Management | Media Training | Thought Leadership.
Critical thinker who uses storytelling as a leadership tool and values a culture of collaboration and co-creation as a means of innovation.
Big picture thinker helping its clients' foster change and achieve sustainable success.
A strong believer in design thinking, lean processes and blue oceans as the sure paths to drive both profitable and sustainable growth for both small and large companies.
Clients: Coke & all brands in Coca-Cola portfolio, Coca-Cola Ro Company, HEINEKEN Ro, Heineken brand & local brands in HEINEKEN portfolio, Brewers of Romania Association, Doncafe, Campofrio, Vodafone, Humanitas, Bookfest, ECCO, Honeywell, ExxonMobil, Sterling Resources, Federal-Mogul.